Jeff Hernandez

Shaping what’s next in retail design
with strategy, beauty, and intent

Select Works

M·A·C Nanjing Flagship ²⁰²⁵

An architectural symphony of design, culture, and vibrant beauty

M·A·C Hyper Real Campaigns ²⁰²⁵

Transforming skincare benefits into a tactile experience

M·A·C Shanghai Innovation Lab ²⁰¹⁹

Personalizing beauty through futuristic storytelling

M·A·C Chengdu Flagship ²⁰²⁴

The brand’s bold iconography brought to life

M·A·C Macy’s Herald Square ²⁰²²

Unveiling a refreshed design, open flow, and elevated artistry

M·A·C Studio Radiance ²⁰²³

Premium spaces that convey artistry and opulence

M·A·C Studio Fix ²⁰²⁴

A foundation environment that’s as inclusive as it is culturally resonant

M·A·C Events and Activations ²⁰²⁰

Exceptional experiences that reach far beyond the store

M·A·CXIMAL Lipstick Launch ²⁰²⁴

The matte lipstick elevated to icon status

M·A·C Gondolas ²⁰²⁴

Balancing form and function to enhance brand presence

M·A·C Bizarre Blizzard Bash ²⁰²⁴

Highlighting a holiday campaign’s surreal, high-spirited design

M·A·CSTACK Campaigns ²⁰²⁵

A visual system that boosts brand equity and visibility

7 For All Mankind Flagship ²⁰¹²

A polished denim environment evoking California’s ease

STORY Style.Tech ²⁰¹⁴

Marrying cultural nostalgia with bold, immersive design for Target

STORY Home for the Holidays ²⁰¹⁴

Sparking discovery through tech-forward zones and vibrant immersion