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Jeff Hernandez

M·A·C Cheng Du Flagship

The brand’s bold iconography brought to life
The M·A·C Chengdu flagship store was designed to bring the brand’s instantly recognizable product iconography to life through clean architecture, immersive storytelling, and a thoughtful self-shopping presentation. The space combines modern materials, bold visual moments, and flexible areas for services and events to create a dynamic makeup destination.
ROLE
Retail Art Direction
Retail Experience
Retail Design
3D Display Design

WITH

Dot Huang, Store Design
Shawn Mackinnon, Store Design
Amanda Etkind, Editorial
Jordan Hadley, Digital Design

COMPLETED

2024
©2025 Jeff Hernandez. All Rights Reserved
Site Updated 2025.09.15