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Jeff Hernandez

The Story “Home for the Holidays” x Target store transformed Story’s permanent pop-up space into a festive, cozy cabin-inspired setting, creating a whimsical store design for curated holiday goods. Through immersive theming and inventive visual details, this concept shop combines cultural nostalgia with bold retail impact in a fast-turnaround, high-energy seasonal installation.
ROLE
Store Experience
Store Design
3D Display Design
Events

WITH

Jenny Shechtman, Director of Operations
Rachel Shechtman, Founder  

COMPLETED

2014
©2025 Jeff Hernandez. All Rights Reserved
Site Updated 2025.09.15