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Jeff Hernandez

The recently renovated M·A·C destination at Macy’s Herald Square brings a fresh, modern retail experience to one of the brand’s most iconic locations. The updated store design features new display systems, improved makeup service areas, and a more open layout created to enhance product discovery and Artist-led experiences.
ROLE
Retail Art Direction
Retail Experience
3D Display Design
Digital Strategy

WITH

Dot Huang, Store Design 
Shawn Mackinnon, Store Design
Jordan Hadley, Digital Design

COMPLETED

2022
©2025 Jeff Hernandez. All Rights Reserved
Site Updated 2025.09.15