The strategy and execution of 360° programming for major M·A·C campaigns hinges on shaping remarkable moments that extend far beyond the retail floor. M·A·C Events require seamless collaboration with teams across creative and marketing to bring unique concepts to life – from high-impact launches to immersive consumer activations.
ROLE
Art Direction
Experiential Design
Consumer Journey
WITH
Nicola Formichetti, Creative Director
Alissar Diab, Consumer Marketing (Dubai)
Vinny Cresta, Art Director
Kang Jhih Liu, Visual Merchandising
ONGOING
2016 - Present
Art Direction
Experiential Design
Consumer Journey
WITH
Nicola Formichetti, Creative Director
Alissar Diab, Consumer Marketing (Dubai)
Vinny Cresta, Art Director
Kang Jhih Liu, Visual Merchandising
ONGOING
2016 - Present