For the launch of M·A·Cximal Matte Lipstick, the art direction and design is bold, cinematic, and unabashedly maximal. This campaign reimagines matte as magnified through striking contrasts, sculptural compositions, and a near-monochromatic palette that lets audacity steal the spotlight. The 3D environments feel hyper-staged yet tactile, framing the lipstick as both an object of desire and icon of self-expression via a product doesn’t just appear – it commandeers. The result is a world where matte is anything but flat: It’s dimensional, dramatic, and fully dialed up.