Work       About       Email

Jeff Hernandez

The Korea SOGO and UK Sephora gondola installations are designed to elevate cosmetics presentation through visually impactful zones that combine form and function. Each gondola blends a thoughtful layout with subtle tech integration to simplify product discovery while reinforcing brand identity in high-traffic retail environments.
ROLE
Retail Art Direction
3D Display Design
Prototyping

WITH

Hazel Lin, Store Design
Francesca Faye, Store Design
Amanda Etkind, Editorial

COMPLETED

2021, 2024
©2025 Jeff Hernandez. All Rights Reserved
Site Updated 2025.09.15