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Jeff Hernandez

M·A·C Lotteworld

Where M·A·C’s Toolbox for creativity
becomes an emmersive experience
The first large-scale freestanding expression of M·A·C’s Toolbox for creativity. Inspired by the organized energy of an artist’s workspace, the store brings together stainless steel, MAC black, modular displays, and playful moments of discovery. Developed with New York floral studio Flover, the experience transforms beauty retail into an elevated, immersive environment where customers can explore, experiment, and express themselves.
ROLE
Retail Art Direction 
Retail Experience
3D Display Design 

WITH

China Center of Design
Amanda Etkind, Editorial 
Dot Huang, Store Design
Kang Jhih Liu, Visual Merchandising Designer
Sol Pyon, Retail Experience 

COMPLETED
2026
©2025 Jeff Hernandez. All Rights Reserved
Site Updated 2025.09.15