The recently renovated M·A·C destination at Macy’s Herald Square brings a fresh, modern retail experience to one of the brand’s most iconic locations. The updated store design features new display systems, improved makeup service areas, and a more open layout created to enhance product discovery and Artist-led experiences.
ROLE
Retail Art Direction
Retail Experience
3D Display Design
Digital Strategy
WITH
Dot Huang, Store Design
Shawn Mackinnon, Store Design
Jordan Hadley, Digital Design
COMPLETED
2022
Retail Art Direction
Retail Experience
3D Display Design
Digital Strategy
WITH
Dot Huang, Store Design
Shawn Mackinnon, Store Design
Jordan Hadley, Digital Design
COMPLETED
2022