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Jeff Hernandez

M·A·C Nanjing Flagship

An architectural symphony of design,
culture, and vibrant beauty
At the heart of Nanjing’s Deji Plaza lives a M·A·C Cosmetics flagship unlike any other: an architectural homage to rhythm, artistry, and the expressive power of makeup. The store design reimagines a grand piano in deconstructed form with lipsticks arranged like black keys, eye shadow palettes echoing tuning knobs, and a sculptural ceiling that resonates like the soul of a stringed instrument. Every curve and contrast turns makeup into a harmonious composition that invites visitors to explore, create, and perform. This is M·A·C striking a chord with its most dynamic audience: a Chinese beauty community fluent in style, self-expression, and modern ritual.
ROLE
Retail Art Direction 
Retail Experience
3D Display Design 

WITH

X+Living Architecture
China Center of Design
Amanda Etkind, Editorial 
Dot Huang, Store Design
Shawn Mackinnon, Store Design

COMPLETED
2025
©2025 Jeff Hernandez. All Rights Reserved
Site Updated 2025.09.15