At the heart of Nanjing’s Deji Plaza lives a M·A·C Cosmetics flagship unlike any other: an architectural homage to rhythm, artistry, and the expressive power of makeup. The store design reimagines a grand piano in deconstructed form with lipsticks arranged like black keys, eye shadow palettes echoing tuning knobs, and a sculptural ceiling that resonates like the soul of a stringed instrument. Every curve and contrast turns makeup into a harmonious composition that invites visitors to explore, create, and perform. This is M·A·C striking a chord with its most dynamic audience: a Chinese beauty community fluent in style, self-expression, and modern ritual.
ROLE
Retail Art Direction
Retail Experience
3D Display Design
WITH
X+Living Architecture
China Center of Design
Amanda Etkind, Editorial
Dot Huang, Store Design
Shawn Mackinnon, Store Design
COMPLETED
2025
Retail Art Direction
Retail Experience
3D Display Design
WITH
X+Living Architecture
China Center of Design
Amanda Etkind, Editorial
Dot Huang, Store Design
Shawn Mackinnon, Store Design
COMPLETED
2025